Lisa Rothstein | business storyteller | speaker | facilitator | cartoonist

We make complicated things simple and boring things interesting, so you get the buy-in you need.

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Whether you’re selling a tech product to customers, a change initiative to your team, a high-ticket consulting package to a client, or an innovative idea to the C-Suite, we help you “draw out” the story
your audience will want to see themselves in.

 

We Help Leaders in Innovation, Product Marketing, and Sales:

Get Instant Clarity

Uncover the real problems and generate more creative solutions, together

 Engage All Stakeholders

Approach challenges and change in human ways that speak to each head and heart, as well as unite the collective

Tell Stories that Sell

Connect with customers, investors and the C-Suite so they feel seen, heard, and drawn to work with you

Great ideas and offers should be easy
for your audience to understand and embrace.

Are you:

  • Frustrated over multiple meetings to get  a simple “yes”?
  • Stuck trying to get stakeholders on the same page?
  • Confused and confusing around your mission, vision or brand?
  • Sick of sales gimmicks that only create more resistance?
  • Stumped how to translate innovation to the  C-Suite?
  • Furious over lack of follow-through from clients or team?

Over two decades generating stories for the world’s biggest brands (and more recently, cartoons for the world’s best magazine).

Lisa Rothstein worked as a copywriter and helmed creative teams at famed Madison Avenue ad agencies Y&R, Lowe, and Ogilvy.

Created the “Wait’ll We Get Our Hanes on You” campaign that reinvented the underwear category and doubled sales year over year.

Worked in Paris for over a decade on international brand campaigns for IBM and Unilever running in 17 countries.

Had her first cartoon published in The New Yorker Magazine in 2018, achieving a childhood dream.

Led brand storytelling and visual storytelling workshops at Bayer, Merck, Rheem and innovation conferences nationwide.

Organizations We’ve Impacted:

How it Works

1. Book a “Right Fit” Chat

We’ll explore your challenges and goals. You’ll come away with a new level of clarity, a few good ideas, and (if we agree it’s a fit) an appointment to co-create our work together.

2. We Co-Create Your Solution

Because one-size-fits-all isn’t a fit for anyone (besides being boring), we’ll work side-by-side to imagine and visualize the perfect mix of projects, activities and support for your needs, at a price that fits your budget.

3. You Enjoy Results You Can See

 You’ll see more buy-in and consensus from the people you want them from the most, and a measurable, demonstrable ROI on your investment. 

Seven Times Our Clients Call on Us:

How might we draw out your genius?

Storytelling for
Buy-in & Alignment

We Believe in an aligned brand where everyone “wants to wear the T-shirt.” From Brand Sprints to naming to fully executed campaigns, we’ll help you inspire all stakeholders, sell more, and even boost retention.

Unforgettable Strategic
Workshops & Retreats

Your people deserve meetings that are fun, inclusive, memorable, actionable, and bring out their best. All our design-thinking-inspired work sessions and graphic facilitations capture key takeaways in cartoon images that stick.

Cartoon Campaigns for
Communication & Culture

Cut through the noise, bring people together, and make your point with humor and impact. We mix New Yorker Magazine wit with Madison Avenue creativity and strategy for internal comms, content marketing, books, and more

Watch what happens when the right people see what you mean.

Get your ideas understood and embraced like never before.

Get Clear direction

Make strategy visible and instantly actionable

Shorten Sales Cycles

We help customers “see that you heard them” for instant trust

Gain Buy-in for Change

When teams see themselves in the vision, they share it

Align Culture & Brand

Imagine everyone wanting to wear the T-Shirt

Our Clients Say:

One of the best workshops I’ve attended – Lisa is relatable, humble and humorous! I left with tactical skills I could immediately implement, and confidence I could draw (never before considering myself an artist) for impactful communications.

Jackie Maniscalco, Director Program Integration & Optimization, Procurement, MERCK

Lisa Rothstein will make your thoughts, ideas and your vision come to life. You will learn things about your business you could never have imagined or visualized!

- Gord Cowan, CEO, CyBrilliance

I attended Lisa's visual storytelling workshop at the Back End of Innovation conference and was so impressed, I contracted with her to provide the same workshop plus storytelling training to my innovation team at Bayer Pharma R&D. Her skills, information, and presentation provided value to the team and allowed them to continue to build their storytelling skills. I am happy to recommend Lisa.

Michelle Shogren, former Director of Innovation, BAYER

Lisa Rothstein is a brilliant, multitalented marketing expert. She can come up with ideas on the spot that others would take days or weeks to conceive and there seems to be no end to her creative storehouse. She is also an excellent presenter -- always prepared and thorough, giving great value to her audience. She is generous, professional, and, overall, just a super to work with. Highly recommended!

Lilys McCoy, Deputy City Attorney, San Diego; Past President, San Diego County Bar Association

The Creative & Strategic Catalyst in Your Back Pocket 

  • A experienced, creative thought partner to help you map out your strategy and messages
  • A Madison Avenue veteran storyteller to find and express your brand story in all media
  • A New Yorker cartoonist to transform your messages into engaging visual stories, single panel cartoons and comics that people read, love, remember, and share
  •  Certified Design Sprint(TM)  and Workshopper Master(TM) facilitation to engage, inspire and unite all your people around your product and brand
  • Training in visual & verbal storytelling to empower your people to sell more ideas and products to their colleagues and customers