WINNER: 2026 AXIOM BUSINESS BOOK AWARD

Draw Out
YOUR Genius

In a world drowning in AI-generated perfection and soul-crushing PowerPoint presentations, hand-drawn visuals create the human connection that drives real business results. Drawing Out Your Genius reveals why the most successful leaders are trading their slides for sketches—and how you can join them.

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The "3Cs" Method

Unlock The Three C's

Absolutely all you need to know to master a powerful, meaning-packed visual vocabulary.

No "art" skills required.

1: Character

Bring humanity back to your meetings, presentations and ideation sessions. By conveying people and human emotion in simple ways that go beyond the stick figure, you'll engage even the toughest customers and audiences.

2: Concepts

Build a library of signs and symbols that are universally and instantly understood.

Using just the shapes you learned in kindergarten, you can lead, teach and persuade a roomful of adult decision-makers

3: Contexts

Learn to shorthand the metaphors, frameworks, worlds, and simple stories that bring instant meaning, structure and common understanding to workshops, brainstorming, strategy retreats, and everyday problem solving.

Behind The Words and pictures

Lisa rothstein

Meet the Author

I didn't write this to teach leaders to draw. I did it to help people connect as humans.

For over 20 years, I sat in boardrooms on Madison Avenue as a copywriter and creative director, pitching ideas to brands like IBM, Hanes, and Unilever. I watched many good ideas die, not because they were wrong, but because nobody in the room could actually see them.

So I started sketching in meetings...quick, rough drawings to get everyone looking at the same idea instead of arguing past each other.

Years later, after becoming a New Yorker cartoonist (and having studied semiotics at Brown), I finally understood what I'd stumbled onto.

It wasn't a party trick. It was a repeatable way to make ideas land, one that matters even more now that AI can generate a polished deck in seconds. Polish doesn't build trust anymore. A human mark on paper, a whiteboard, or even an iPad, does.

Drawing Out Your Genius is the method I now teach to leaders, marketers, and teams, distilled into a framework anyone can use. No art degree required.

EARLY PRAISE

Reader Reflections

★ ★ ★ ★ ★

If a picture can replace 1,000 words, then this book will replace reams of speeches and posturing. Visual thinking will transform the way you communicate, collaborate, and lead.

Dan Janal

Author, PR Executive

★ ★ ★ ★ ★

“See what I mean?” Of course we’ve all heard the phrase used often. It wasn’t until I attended one of Lisa’s sold-out sessions on “Doodling for Communication” that I truly understand how you can use this phrase to differentiate oneself in a sea full of corporate meetings. One of the best workshops I’ve attended!

Jackie Maniscalco

Director, Program Integration & Optimization, Procurement at Merck

★ ★ ★ ★ ★

Ever struggled to get people to see what you see? In Drawing Out Your Genius, Lisa Rothstein hands you the ultimate shortcut: simple, no-fuss sketching tech-niques that make complex ideas impossible to ignore. After all, you won't sell it if they can't SEE it! Whether you’re pitching a big project, leading innovation, selling change or getting buy-in from your team, this book shows you how to sell—and communicate—visually. No artistic talent required, just a pen, a page, and Lisa’s expert guidance to turn your good ideas into ideas that sell themselves.

David Newman

Author of Do it! Selling and Market Eminence

Draw Out
YOUR Genius

The "3Cs" Method